Platforms

Efficiency and engagement are considered to be the most critical components of teaching and learning. Teachers have always strived to maximize student involvement and quality participation with the help of various teaching techniques and strategies. The purpose of this study was to explore the ongoing online learning process in language classes and find out ways to enhance student engagement in the process. Research methods: a questionnaire survey and observation were used to determine students’ attitudes, expectations, and the level of involvement in online learning at Batumi Shota Rustaveli State University. The findings reveal the need to enhance student motivation. The research demonstrates that setting various authentic and interactive tasks with meaningful aims can significantly improve student focus. Additionally, incorporating social and emotional activities and providing teacher support and encouragement can facilitate student interaction and trigger an interest in lifelong learning. Full article

As innovative technologies spread, the role of means of interaction with customers in the digital environment is growing. Virtual reality technologies are becoming one of the most promising tools for significantly expanding customer interaction in the context of digital transformation. The purpose of this article is to analyze the brand strategies of the leading companies and show the possibilities of using virtual reality technology and the concept of the metaverse for brand formation and promotion. We also aim to assess the prospects and formulate recommendations on the use of the digital environment in brand management strategies. To achieve the set goal, several tasks were completed. The authors analyzed the experience of using the digital environment for interacting with customers and studied the influence of VR, AR, MR, and XR technologies on brand management. Additionally, the possibilities of using the metaverse concept for brand management was defined. In this work, general scientific theoretical and empirical research methods were applied. The study furthers the theoretical foundations of brand management in the digital environment via innovative branding technologies that support an increase in the competitive performance of companies. Full article

In accordance with the paradigm of the 4th and Industrial Revolution, the introduction of building information modeling is expected in all areas related to railroad construction, operation and management, along with the establishment of a metaverse platform that combines big data, the Internet of Things, and artificial intelligence. The performance of tasks related to the safety and maintenance of railway facilities is aided by the use of digital systems free from physical and temporal constraints. Three-dimensional (3D) modeling and other 4th industrial technologies, such as unmanned aerial vehicles (UAVs) and light detection and ranging (LiDAR), are increasingly implemented in many types of infrastructure. With respect to railroads, the use of these methods to monitor tunnel spaces has been hindered by the limitations of modeling with UAV and inadequate Global Positioning System reception. Here, we conducted the domestic application of 4th industrial technologies to a railway tunnel; we addressed these problems using a BLK360, a fixed LiDAR device that combines two-dimensional panoramic images and a 3D point cloud method. The outcomes of this research will benefit railway operation managers by providing a platform combining a two-dimensional panoramic virtual reality (VR) image and a 3D model developed from a 3D scan framework for the maintenance of existing railway facilities (tunnels). Our approach was optimized for the maintenance and operational management of railroad facilities, as demonstrated for tunnels, because it continuously acquires time-series data that is appropriate for the maintenance of the corresponding space. In the future, this approach can be used for test tracks and operational lines. Full article